Install an AI SEO workforce that does the work.
Strategy, local SEO pages, GBP pushes, AI search visibility, competitor gaps, review content, reporting, and follow-up — handled by named agents with Mike Merlino’s operator layer watching the numbers.
✓ audit → ✓ build → ✓ publish → ✓ report → next action assigned
Not “AI tools.” A working crew.
Each agent has a lane. The point is not novelty. The point is getting SEO and growth work out of Mike’s head and into repeatable execution.
Oliver
Orchestrates the sprint, decides who does what, keeps the system moving.
Command layerCarlos
Execution operator. Turns strategy into pages, tasks, QA loops, and deliverables.
ProductionGino
GHL, automations, lead follow-up, pipelines, forms, and owner notifications.
AutomationAva
EA and revenue ops. Keeps next actions clear, concise, and owner-ready.
Revenue opsSherlock
Finds proof: competitors, ranking gaps, weak reviews, missing pages, market clues.
ResearchRaven
Audit and intelligence layer for deep research, content gaps, and AI visibility.
IntelligenceDan / Merlin
Coding layer for sites, deploys, integrations, dashboards, and technical fixes.
Build layerHerman
VPS3 outbound and operator support: lead due diligence, dossiers, reporting.
Outbound opsShow the work. Sell the outcome.
These are screenshot-style previews of what the installed workforce produces. Replace with real dashboard/GHL/GBP screenshots as they are approved.
Local SEO sprint board
What pages, posts, GBP actions, and internal links are moving this week.
Owner digest
One clean update: what shipped, what matters, what to approve, what is blocked.
Growth systems, not random prompts.
The setup is built around real local business outcomes: more visibility, faster execution, less follow-up chaos.
Local SEO production engine
Service pages, location pages, FAQs, internal links, schema, and refreshes.
- Page clusters by service + city
- Featured snippet / PAA answers
- Technical and content QA
AI search visibility brief
Track how the business should be explained by ChatGPT, Gemini, Perplexity, and Google AI results.
- Entity gaps
- Authority source plan
- Answer-ready copy blocks
GBP improvement sprint
Weekly actions for Google Business Profile, reviews, posts, categories, photos, and local proof.
- Review-to-content engine
- Post calendar
- Competitor map clues
What this looks like in the real world.
No fluffy “AI transformation” talk. These are operator-level outcomes a business owner understands.
Home service business
Build the missing service-area pages, push GBP proof, package reviews into content, and report only the next action.
Local med / wellness
Create consultation pages, FAQ blocks, AI-search friendly entity proof, and reputation content from real patient questions.
Agency / operator
Install agents that draft, audit, QA, summarize, and keep client work moving without the owner babysitting every task.
Clean setup. No chaos.
The point is to install a working operating system, not hand you a login and disappear.
Map the work
We identify the highest-value workflows: SEO, GBP, follow-up, reporting, content, or lead ops.
Assign the agents
Each agent gets a specific role, rules, inputs, outputs, and escalation path.
Build the outputs
Pages, briefs, dashboards, automations, digests, screenshots, and weekly actions.
Run the sprint
We review what shipped, what moved, what broke, and what the next operator action is.
Agent setup call
We look at your business, pick the first workflow worth automating, and scope the install.
For qualified businesses that actually want implementation, not another AI toy.
Book the setup callThis is for owners who want output.
If you want to play with prompts, this is not it. If you want a system that helps produce SEO assets, local proof, follow-up, reporting, and operator clarity — this is the lane.
Plain answers.
Is this a chatbot?
No. Chatbots are one small piece. This is an installed workflow: agents, rules, outputs, review, and action.
Do I need to be technical?
No. The whole point is to make the system owner-readable: what happened, what matters, what to do next.
Can this help local SEO?
Yes. That is the core lane: pages, GBP, reviews, content gaps, competitor proof, and AI-search visibility.
Will it replace my team?
No. It gives your team leverage and gives the owner visibility without forcing everyone into more meetings.
Install the crew. Stop carrying the whole business in your head.
Book the setup call. We’ll pick one workflow, define the agents, and show you what your first installed AI SEO workforce should produce.